The Result
The Result
The project resulted in Value propositions, mobility personas and a handover of user study results n the shape of a needs and requirements list and a summary of user study data. Further details might be published in a report from Whim in 2021.
The project resulted in Value propositions, mobility personas and a handover of user study results n the shape of a needs and requirements list and a summary of user study data. Further details might be published in a report from Whim in 2021.
Reflections & Improvements
Reflections & Improvements
I find it important to reflect upon executed projects to evaluate my work and finds way of improving my work. One reflection I had on this project is that we narrowed down our target group too late which led to a very wide scope. Also, we found using mediating objects as being very helpful in this project but used them in a very late state of our progress which is something I bring to my next project. As well, we started our designing of Value propositions quite late after gathering and analysing the data. This lead to the iterative and evaluation phase of the design being short. Overall, I am very proud and happy with the work done in this project but of course, there are improvements to be made.
I find it important to reflect upon executed projects to evaluate my work and finds way of improving my work. One reflection I had on this project is that we narrowed down our target group too late which led to a very wide scope. Also, we found using mediating objects as being very helpful in this project but used them in a very late state of our progress which is something I bring to my next project. As well, we started our designing of Value propositions quite late after gathering and analysing the data. This lead to the iterative and evaluation phase of the design being short. Overall, I am very proud and happy with the work done in this project but of course, there are improvements to be made.
Project overview
Project overview
Process
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The process of data collection, (figure further down on the site) was initiated with theoretical research with the purpose to generate insights from existing research. The theoretical research was followed by market research to create an understanding of active actors but also map potential aspects where current service providers are insufficient. The theoretical research and market research was also complemented with discussions with industry experts that have unique insight into MaaS. The process of understanding the users was initiated alongside theoretical research, market research and discussions with industry experts (figure further down on the site).
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The process of data collection was initiated with theoretical research with the purpose to generate insights from existing research. The theoretical research was followed by market research to create an understanding of active actors but also map potential aspects where current service providers are insufficient. The theoretical research and market research was also complemented with discussions with industry experts that have unique insight into MaaS. The process of understanding the users was initiated alongside theoretical research, market research and discussions with industry experts.
Understanding the users was initiated through planning of the users studies which fueled the following steps. The following steps were: recruitment of users and screening of users.
The data generated by the user studies has been analysed through coding, then derived into user needs and requirements which then fueled the initial formulation of the value propositions.
Process
​
The process of data collection, (figure further down on the site) was initiated with theoretical research with the purpose to generate insights from existing research. The theoretical research was followed by market research to create an understanding of active actors but also map potential aspects where current service providers are insufficient. The theoretical research and market research was also complemented with discussions with industry experts that have unique insight into MaaS. The process of understanding the users was initiated alongside theoretical research, market research and discussions with industry experts (figure further down on the site).
​
The process of data collection was initiated with theoretical research with the purpose to generate insights from existing research. The theoretical research was followed by market research to create an understanding of active actors but also map potential aspects where current service providers are insufficient. The theoretical research and market research was also complemented with discussions with industry experts that have unique insight into MaaS. The process of understanding the users was initiated alongside theoretical research, market research and discussions with industry experts.
Understanding the users was initiated through planning of the users studies which fueled the following steps. The following steps were: recruitment of users and screening of users.
The data generated by the user studies has been analysed through coding, then derived into user needs and requirements which then fueled the initial formulation of the value propositions.
UX Design/User research master thesis
Mentimeter, Spring, 2021
The Brief
Through User research explore how to inspire the users of Mentimeter to explore the full potential of the software and to attract and activate the users of Mentimeter.
Background
The Software as a Service (SaaS) Mentimeter allows the user to create complete presentations in Mentimeter through offering both interactive elements and regular presenting features such as content slides. Still many users only use Mentimeter as a secondary software for the interactive part of a presentation, switching between their primary presenting tool and Mentimeter.
This might be since they are not aware of the possibilities in Mentimeter or do not feel motivated to or confident in exploring the tool. There have also been several indications that users and participants believe that Mentimeter is a tool only used for interactivity such as creating word clouds or polls.
Deliverables & Final Design
The results of the thesis include:
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Guidelines for how to design for Inspirational User experiences
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Qualitative understanding of the users synthesized as inspirational personas
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An understanding of the users' process of inspiration synthesized in an inspirational user journey
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Final design proposal that embodies the guidelines.
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See more information in the master thesis report:
https://odr.chalmers.se/handle/20.500.12380/304385?mode=full
Project overview, methods & tools
Process
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During the work with the thesis we worked according to a Lean UX working process. The process consisted of time boxed sprints where declaring assumptions, creating MVPs, running experiments and collecting feedback and performing research are recurring components
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Methods & Tools
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44 in depth interviews & user tests conducted with users all over the world via Zoom
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Literature Review
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Ideation Tools
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Personas
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User Journeys
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High-Fi prototyping in Figma
Research results: Inspiration & UX
Representation of the interpretation of the synthesis of the results from the user research showing the users inspiration journey.
Representation of the interpretation of the interrelation between inspiration and design. Partly adapted from Böttger et al (2017)
