The Result
The Result
The project resulted in Value propositions, mobility personas and a handover of user study results n the shape of a needs and requirements list and a summary of user study data. Further details might be published in a report from Whim in 2021.
The project resulted in Value propositions, mobility personas and a handover of user study results n the shape of a needs and requirements list and a summary of user study data. Further details might be published in a report from Whim in 2021.
Reflections & Improvements
Reflections & Improvements
I find it important to reflect upon executed projects to evaluate my work and finds way of improving my work. One reflection I had on this project is that we narrowed down our target group too late which led to a very wide scope. Also, we found using mediating objects as being very helpful in this project but used them in a very late state of our progress which is something I bring to my next project. As well, we started our designing of Value propositions quite late after gathering and analysing the data. This lead to the iterative and evaluation phase of the design being short. Overall, I am very proud and happy with the work done in this project but of course, there are improvements to be made.
I find it important to reflect upon executed projects to evaluate my work and finds way of improving my work. One reflection I had on this project is that we narrowed down our target group too late which led to a very wide scope. Also, we found using mediating objects as being very helpful in this project but used them in a very late state of our progress which is something I bring to my next project. As well, we started our designing of Value propositions quite late after gathering and analysing the data. This lead to the iterative and evaluation phase of the design being short. Overall, I am very proud and happy with the work done in this project but of course, there are improvements to be made.
Project overview
Project overview
Process
The process of data collection, (figure further down on the site) was initiated with theoretical research with the purpose to generate insights from existing research. The theoretical research was followed by market research to create an understanding of active actors but also map potential aspects where current service providers are insufficient. The theoretical research and market research was also complemented with discussions with industry experts that have unique insight into MaaS. The process of understanding the users was initiated alongside theoretical research, market research and discussions with industry experts (figure further down on the site).
The process of data collection was initiated with theoretical research with the purpose to generate insights from existing research. The theoretical research was followed by market research to create an understanding of active actors but also map potential aspects where current service providers are insufficient. The theoretical research and market research was also complemented with discussions with industry experts that have unique insight into MaaS. The process of understanding the users was initiated alongside theoretical research, market research and discussions with industry experts.
Understanding the users was initiated through planning of the users studies which fueled the following steps. The following steps were: recruitment of users and screening of users.
The data generated by the user studies has been analysed through coding, then derived into user needs and requirements which then fueled the initial formulation of the value propositions.
Process
The process of data collection, (figure further down on the site) was initiated with theoretical research with the purpose to generate insights from existing research. The theoretical research was followed by market research to create an understanding of active actors but also map potential aspects where current service providers are insufficient. The theoretical research and market research was also complemented with discussions with industry experts that have unique insight into MaaS. The process of understanding the users was initiated alongside theoretical research, market research and discussions with industry experts (figure further down on the site).
The process of data collection was initiated with theoretical research with the purpose to generate insights from existing research. The theoretical research was followed by market research to create an understanding of active actors but also map potential aspects where current service providers are insufficient. The theoretical research and market research was also complemented with discussions with industry experts that have unique insight into MaaS. The process of understanding the users was initiated alongside theoretical research, market research and discussions with industry experts.
Understanding the users was initiated through planning of the users studies which fueled the following steps. The following steps were: recruitment of users and screening of users.
The data generated by the user studies has been analysed through coding, then derived into user needs and requirements which then fueled the initial formulation of the value propositions.
About the designer & leader Clara Nilsson
Hi there - and Welcome!
I am so glad that you have found your way here! My name is Clara Nilsson and I'm a product designer with several years of experience educated at Chalmers University of Technology in Gothenburg. Currently I work as a product designer at Sigma Studios, assigned as UX Lead within R&D Engineering at Volvo Group Digital & Technology Operations.
My previous experience include leading design strategies, driving product development and building design systems for global brands such as Singer and Husqvarna Viking. I have also worked as a Technical Leader for Design & Human Factors at the consultant company Combitech where I strategically drove UX competency development and UX maturity within the company.
I see myself as a product designer and leader who works on all levels - operational, tactical and strategical. I am a curious, outgoing, positive person with an "Yes, and" attitude who loves complex problem through holistic and sustainable user centered design solutions and strategies.
My aim is to always work with people who is passionate about making a positive impact through design & technology.
About the person Clara Nilsson
In an age of AI-written content and polished LinkedIn profiles, I believe it's more important than ever to reveal the person behind the professional accomplishments. So, here's a glimpse into who I am:
Originally from the coastal town of Varberg, I spent two years in London before making Gothenburg my home for the last decade. This coastal upbringing means I'm happiest swimming in the ocean in the summer and relaxing in saunas in the winter.
I have a diverse range of passions and hobbies, including dancing and karaoke with friends, taking my dogs on new walking routes, second-hand shopping, drawing, playing my Stratocaster, reading and writing short stories. I enjoy discussing everything and nothing, practicing pole sports, and balcony gardening. My years in the restaurant industry instilled a deep appreciation for food and wine, resulting in frequent restaurant visits with loved ones.
My curious nature drives my interests in everything from politics, music and history to natural science and culture. I'm a huge dog enthusiast, having studied ethology and dog behavior at university. I also have a desire to contribute, having volunteered for a dog rescue, served as a mentor at PEPP, and currently a new member of RFSU.
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I hope this gives you a sense of the person behind the CV.
If my drive for creativity, community, and continuous learning aligns with your vision, let's talk. Give me a ring and let's take it from there.
